ANDREAS NIELSEN

AS AN HEAD OF MARKETING FOR THE EXPO PARTNER, LØBEREN

Dear Andreas, you're part of Løberen, the official sponsor of the race and host of the expo. What are you trying to accomplish with the expo this year?

For us, the main focus has been on making the Expo great again (pun intended yes).


Over the past few years, we haven’t felt that the Expo truly serves as the home for runners and the showcase for the market’s best and newest products the way we believe it should.


CPH Half is gaining more and more international recognition, and for us, the Expo is where the race weekend really begins. It’s not just the place where you pick up your race bib – it’s where you should get hyped about the race, the sport, and leave feeling like the race has already started.


That’s what we’re working towards, and I already think we’re doing a decent job of it – and we’ll take it to the next level when we move the Expo to Forum in 2026.


What makes Løberen so special?

The people. Quite the cliché, but I really do think so. The love for the sport of running is truly special. Løberen is not here to make some owners wealthy, it's here to make running the greatest possible sport in Denmark. The people in charge are the very same people that started the business back in 1996 and I can say for sure that they care way more about the sport than about themselves. Sure, we all earn our salaries, and of course we want to sell as many products as possible, so we’re not saints in that regard. But what – in my opinion – makes Løberen quite unique is that we’re all so passionate about creating something great with running as the catalyst. When we do things, we don’t start by asking if it’s good business. We start by asking if we think it’s cool. And if it is, then it takes a lot for us not to dive in.

From a first hand perspective, I've seen the growth over the years. Where do you dream of Løberen going from here?

I want to see Løberen even more involved in running projects across the country. I want Løberen to be the place you go to for exciting products, inspiring staff and a place where your running career begins. Personally, I want to look back at this time at Løberen knowing we tried our best to grow running as a sport.



What should I look the most forward to around the expo?

Quite a few things. We have some serious brands lining up their best products. We have some really cool merchandise ready for those who want to feel even more connected to the race – and of course we have yet another unique CPH Half Newspaper with solely exclusive content from both athletes, brands and some interesting insights regarding the World Championships 2026 in Copenhagen.



AS A PERSON

What do you enjoy the most about Copenhagen?

The atmosphere. We're quite privileged to have some of the best bars, restaurants and cafes in the world. We have loads of nice places to hang out no matter in what manner you want to do it. If you want to have great food, we have 10000 places I could recommend. Same goes for bars and outdoor places to hang out with friends.

How does an average weekday in the city look like for you? Where do you spend your time when not at home or work?

Having a one month old baby means I spent most hours at home at the moment! Otherwise, I spend lots of time running around in Valby and hanging out at some of the local cafes.


I follow our local football team, FCK, pretty close and I spent pretty much time with my friends, either running, gather for a few (sometimes many) beers or hanging out at each others.

What is the best thing about the city you get reminded about whenever you travel to other places?

That Copenhagen is both calm and insane at the same time. Not many bigger cities are like that. Copenhagen is insanely tidy, calm and at the same time electric compared to other city which I love. I'm all in for cities places like Berlin and New York, but what Copenhagen offers from my POV is a bit of calmness and down-to-earth atmosphere. This is why you can both chill and go crazy depending on your mood, whereas Berlin and NYC for me is a bit louder. That's great for a week, but for staying I prefer Copenhagen.

AS A RUNNER

How is Copenhagen as a city to run in? Both from a practical and more holistic perspecitve?

Quite good. We do have a few places to run uninterrupted by traffic lights, cyclists and so on, but if you are on a jog you can reach almost all parts of the city in just 15k more or less. From my place in Valby to outer Amager, it's not very far. That means you are able to go on sightseeing jogs and if you want to have a few undisturbed intervals, you go to Fælledparken, Damhussøen, Utterslev Mose, Valby Parken or Amager Fælled.

What does your training group look like? How do you enjoy to train?

Right now it's pretty much by myself since I train when our little Otto allows me to! It's a bit difficult making plans with him being as small as he is haha. Otherwise, we have a great community within Løberen with both current and former employees that I'm happy to call friends as well. I really enjoy running my intervals with other people – specially at the track, but I must admit I also enjoy the time running alone. I'm not following any particular programme, just going with the feeling and see where that takes me (which is not that far, but that's OK haha).

How would you describe the running scene as you see it in Copenhagen? From a beginner to amateur to elite perspective?

As an amateur it's absolutely amazing. There's a community for everyone and if not, it most likely starts tomorrow. The rise of running communities is insane and that's perfect for people juts getting startet or ambitious amateurs looking for fellow runners to help each other reach new levels. The elites definitely need a bit more attention. Not that they're not there, they just don't get the recognition deserved. It takes a lot of time getting to the level they're at, but still seems like not enough people care. The funny thing is, I think people are indeed interested in following the elites and getting to know them, but they are not sure how.


Maybe someone could start a platform from which races are organized and communicated in a way that resonates with the broader public? Could be called Copenhagen Series? Maybe an idea????

RAPID FIRE :D

What should I see visiting CPH for the first time?

Løberen Copenhagen

Which meal or restaurant should I not miss?

Christianhavns Færgecafé. Best way to enjoy traditional danish food at a very, very historic place.

What should I do after the race sunday?

Go for dinner at your favorite restaurant or for beers at your preferred bar with friends or fellow runners.

Afterparty?

Visit the Runners Area in Fælledparken and then stay in center Copenhagen to suck in the atmosphere! The city is booming with runners!

What do you hope to see for cph half next year?

Not sure where to start. The World Championships is coming to town so I know I'm going to see runners from all over the globe, the best of the best elites and I hope we in Løberen are able to turn Forum into the most insane Expo. The ambition is to make it one of the best in the world with LOTS of stuff happening all week.


Race week 2026 is going to be insane!!!!!!!!!!!!